It’s called RGB. It’s built specifically for screen. It will be available soon with a free download of the Regular styles… Stay tuned for the release announcement.

A2-TYPE was launched in 2010 as a division of our existing design studio, A2/SW/HK, to work directly with designers, agencies, and brands to create custom fonts as well as a platform for releasing our own typefaces.

A2-TYPE is two people; Scott Williams and Henrik Kubel.

Setting up an independent type company seemed like a logical and natural development of our existing design practice. By 2010, we had created a plethora of custom fonts in all styles and genres for our clients, and marking the 10-year anniversary of our company just seemed like the right time to launch A2-TYPE. For us, being able to work exclusively on the creation of a typeface or a font system with a client has proven to be a catalyst for pushing our type design to the next stage.

Our typeface design practice has evolved naturally alongside our design company A2/SW/HK. Our approach to type design is built on the traditions of the past and often references history. We hope to learn from the past and develop our own approach to creating unique letter shapes within the narrow design space that is typeface design.

Airbnb, Amplify, Aperture Magazine, Arne Jacobsen, Banca Sella, CNN, Expedia, Evening Standard, Friends of the Earth, Google, Great British Railways, Harvard University Press, Instagram, LinkedIn, Louisiana Museum of Modern Art, Moesgaard Museum, Motorola, Network Rail, Optimum, Meta (Facebook), Moscow Metro, The Athletic, The Economist, The Independent Newspaper, The New York Times Magazine, Traveler magazine, UK Government, UK Parliament, Wallpaper*, Wired, Weekendavisen, Riba J, Steensen Varming and many more…

Yes, a few throughout the years, which we are very proud of, most notably from D&AD, TDC New York, and Tokyo TDC.

We have experience in designing all genres of type, from hard-working sans for signage, to delicate serif fonts for text, to imaginative display fonts for brands, down to pixel fonts for screens. If you can’t find what you are looking for in our library of fonts, just drop us a line – we are pretty sure we have it on file! If not, we will be more than happy to create what you need from scratch.

We are in the process of developing our existing font library and continue to work in close collaboration with old, as well as new, clients on all sizes of projects across all touch points and typographic genres.

Both partners design fonts for the A2-TYPE library. However, Kubel is the principal font designer.

Yes, and no. We design all our fonts on screen and review and test them on paper as well as on screen as part of our design process.

All our fonts are approached as original designs. Very rarely do we create a typeface that is a carbon copy of a historical model. We try to add ‘our touch’ and ‘typographic voice’ to each design. When it comes to using historical source material as a starting point, we prefer to see it not as a copy, nor a revival, but rather an interpretation and continuation of a thought.

Yes, but you must speak to us before you proceed. It is important that we are aware of who the client is and who will be responsible for managing our font files.

Yes! we do (limited character set) — Click on the ‘Trial’ link on each font page or drop us a line…

Yes, of course, we do. We need well-crafted and thoughtfully designed fonts.

One that clearly defines the client’s ambition, the sector they operate in, and which touch points they would like to impact with the font.

Absolutely not. No one is permitted to open and alter our fonts.

Because we have spent well over two decades learning the craft and have invested heavily in bringing our fonts to market. We have not created typefaces for other designers to tinker with. We own the intellectual property rights to our work, and for a third party to open and change one of our fonts is a copyright infringement.

Because a logo should not cost £70. Our pricing model is adjusted for ‘commercial’ as well as ‘not-for-profit’ organisations.

Custom fonts are created bespoke to suit a specific need. Often, a client will have a period of exclusivity, which gives them time to build their brand. A custom font is, in our opinion, one of the strongest assets a client has in their brand tool box. Retail fonts are for everyone to use.

Yes, we can customise any of our fonts to meet your needs.